One of the most effective sales-copy techniques is to begin talking about the biggest problem your target audience has. After all, as you'll remember from your first session with your coach, a niche markets is a group of people who are searching the internet for a solution to a problem and not finding many relevant results.
By starting right in on the problem, you help your readers know they've found the right place, and you begin to connect with them. That connection comes from showing them that you understand and relate to the very problem that brought them to your site in the first place.
Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility.
You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!
AND you must show that you are “just like them.” A great way to accomplish this is by telling a story!